Venture Building
I specialize in fast-tracking ideas from concept to validated venture, blending human-centered discovery, unconventional experiments, and futurist thinking to shape new business models. Whether you’re eyeing a new market or pivoting an existing offering, I help craft solutions that excite customers and investors alike.
Highlights
High-Impact Results: Recently uncovered R$19B in market potential for a major bank by mapping fresh real estate strategies.
Seed Funding Success: Led user testing for a wellness platform, securing $2M in early investment.
Adaptive Process: Tailor lean experiments, rapid prototyping, and aesthetic polish to validate concepts quickly—no matter the industry or market.
Key Deliveries
Market Research & Opportunity Mapping – Identify untapped customer pain points and scalable business models.
MVP Development & Testing – Quickly build, test, and refine prototypes to find product-market fit.
Launch & Growth Strategy – Implement go-to-market plans and ongoing iterations to ensure sustainable success
Strategic Design
I help companies shape new possibilities by balancing beauty, futurism, and product development in every design decision. I view information and visual storytelling as powerful catalysts for aligning teams, uncovering insights, and capturing opportunities. Research is at the heart of my process—diving into other people’s perspectives to discover future-ready concepts, then turning abstract ideas into tangible prototypes that inspire action and engagement.
Highlights
Holistic Approach: Blend system dynamics, future scenarios, and human-centered methods to identify friction points and design meaningful solutions.
Vision to Reality: Use prototyping to ground abstract ideas in something tangible, turning them into real experiences for both stakeholders and users.
Success Metrics: Track both quantitative KPIs (like conversions, social mentions) and qualitative feedback from customers and stakeholders to ensure each design moves the needle on business goals.
Key Deliveries
Research & Insights: In-depth exploration of user needs, future trends, and market gaps.
Concept Development: Visual narratives and frameworks (e.g., system mapping, friction-framing) that define strategic opportunities.
Prototyping & Validation: Early designs, mockups, or interactive models tested with real users.
Ongoing Guidance & AI Tools: Unique workflows with personal AI “design agents,” enabling continuous iteration and innovation.
Branding / Visual Identity
I specialize in creating emotionally resonant brands that blend modern simplicity and elegance. My goal is to help you authentically connect with your audience—drawing from real people and genuine inspiration to capture the essence of what makes your company unique. I embrace the natural tension between artistic freedom and business constraints, recognizing it as a spark for creativity rather than a barrier.
Highlights
Emotional Connection: Focus on visual storytelling that speaks to your brand’s deeper purpose and appeals to human sentiment.
Authentic Inspiration: Ground brand aesthetics in real stories and everyday experiences—not just trends or influencers.
Balancing Tension: Treat constraints and differing perspectives as opportunities to create more meaningful and memorable identities.
Key Deliveries
Brand Concept & Strategy: Define your brand’s core attributes—tone, style, and positioning.
Visual Identity Systems: Develop logos, color palettes, typography, and design elements with modern simplicity and elegance.
Brand Guidelines: Provide documentation to ensure consistent implementation across all touchpoints.
Signature Narratives: Craft brand stories that encapsulate your brand’s deeper mission and spark emotional resonance
Digital Design
I don’t believe there’s anything wrong with website templates—but they’re not why you’d hire me. My approach focuses on customized user journeys, subtle animations, and interactive elements that give your site a more intimate, story-driven touch. By treating navigation as a living system, I craft online experiences that guide visitors step by step—blending bold visuals with interactive design choices that truly stand out.
Highlights
Immersive Storytelling: Your website unfolds like a narrative, leveraging striking photos, engaging layouts, and seamless transitions.
Small Steps, Big Impact: I emphasize micro-interactions and user-friendly flows that nudge people toward key actions without overwhelming them.
Memorable Projects: One of my favorites is the Multiplicidade Festival website, where I transformed the festival’s visual identity into an “online book,” each page capturing a different facet of their story.
Key Deliveries
User Flow & Experience Mapping: Plan the site’s structure to keep visitors engaged from the first click.
Custom Visual & Interactive Design: Implement unique animations, transitions, and layouts that reflect your brand’s essence.
Responsive & Performance-Optimized Implementation: Ensure the site looks great and runs smoothly on any device.
Content Strategy & Launch Support: Collaborate on copy, visuals, and final testing to create a cohesive, polished web presence.
Mentoring
For me, mentoring is all about planting seeds of imagination. I love helping people—whether they’re designers, product experts, CX strategists, or those simply ready to pivot—tap into their own potential. There’s nothing quite like guiding someone through challenges until they reach that “aha!” moment, where they feel inspired and confident enough to pursue their goals with clarity and boldness.
Highlights
Personalized 1:1 Sessions: I prefer intimate conversations that allow for honest exploration and discovery.
Flexible, Less-Structured Encounters: Sometimes, the best insights come from open-ended chats rather than strictly formal coaching.
Goal-Focused: Success for me is measured by accomplishing tangible milestones—and witnessing the mindset shifts that fuel long-term growth.
Key Deliveries
Individual Assessments: Identify core strengths, potential areas of growth, and key objectives.
Tailored Roadmaps: Develop action plans to tackle career transitions, new skills, or strategic thinking.
Ongoing Support & Check-Ins: Stay connected through periodic catch-ups, ensuring mentees stay motivated and on track.
Creative Inspiration: Spark imaginative thinking and push mentees to see beyond their usual boundaries—often in informal, candid conversations.
