Led the creation and validation of a personalized health platform using biomarker and AI insights, derisking the go to market strategy with a high user adoption intent

Redesigned the onboarding experience for a new premium care service, delivering a pilot-ready solution aligned with clinical and business goals

Defined new customer segments and product opportunities through strategic research, resulting in a user-grounded portfolio roadmap

Identified nine growth arenas beyond real estate financing through systems mapping and trend analysis, informing strategic bets with >R$19B market potential.

Investigated the root causes of digital disconnection between people and services, resulting in a strategic framework that positioned No One as a reference in designing more intentional, trust-driven service experiences.

Mapped 8 future opportunity arenas and 27 behavioral trends to guide financial services beyond traditional banking, shaping strategic direction for product innovation

Designed and launched the e-commerce platform for Phai, translating brand positioning into a seamless shopping experience that balanced aesthetics and usability

Defined a new mobile service concept for Eneco through ethnographic research and rapid prototyping, aligning energy utility services with the habits of flexible workers

Developed the digital archive and website experience for Multiplicidade Festival, translating a vast audiovisual legacy into an accessible and curated online platform.

Designed the visual identity for Multiplicidade’s final edition, capturing 17 years of experimental art through a bold, modular visual language for print and digital use.

Created the visual identity for LVR, an electronic music agency, developing a flexible system that reflects the agency’s sonic energy and underground culture.