TO DESIGN
IS TO BUILD.
AND BUILDING
IS HOW WE CREATE FUTURES.
Product and strategy leader with 9+ years of experience building digital ventures, platforms, and services at the intersection of UX, innovation, and business design — helping companies translate complex challenges into validated solutions.
He has led cross-functional teams through product discovery, MVP definition, and validation for companies like PicPay, Einstein Hospital, Santander, and Stocci. His work blends systems thinking with hands-on execution — helping teams turn complex problems into scalable product outcomes.
His hybrid background allows him to move fluidly between discovery, prototyping, and strategic execution — often acting as the connective tissue across disciplines.
Clients
Experience
Professional
STOCCI
Venture Building
Senior Manager
Current
NO ONE DESIGN COMPANY
Head of Design
2023-2024
ACCENTURE SONG
Product Manager
2021-2023
D3
Product Owner
2019-2020
FJORD
Service Designer
2017-2019
Digital Society
School Amsterdam
UX & Visual Designer
2016-2017
Education
PUC-RJ
BA Graphic design
2008-2013
What I do
Venture Building
Case Study
MVP Discovery Sprint
Go-to-Market Strategy
Team setup blueprint
Validation Loops
Strategic Design
Service Blueprint
Ecosystem Maps
Design Research
Opportunity framing
Speculative design
Business Model Shifft
Research reports
Branding
Brand architecture
Brand strategy snapshot
Design strategy
Visual Identity
Naming
Digital design
UX/UI design
Interaction design
Digital prototyping
Information architecture
Brand portals
Mentoring
Talks or Workshops
Curriculum Toolkit
Career Guidance