Product and design leader with 10+ years of experience shaping and scaling complex digital products across financial services, healthcare, AI, retail, and enterprise environments.

My work sits at the intersection of product, experience, business, and technology. I help teams turn ambiguous problems and emerging opportunities into clear product direction — combining systems thinking, strategic influence, and hands-on execution.

Throughout my career, I have worked with founders, executives, product managers, designers, and engineering teams to define product strategy, align multiple stakeholders, validate new opportunities, and take complex initiatives from early ambiguity to launch. My experience spans product discovery, service and experience design, platform thinking, operating models, and AI-native product development.

More recently, I’ve deliberately moved closer to building again, using AI, functional prototyping, and code-assisted workflows to shorten the distance between an idea, a working product, and real user feedback.

I’ve led cross-functional teams from opportunity identification through launch, influencing R$15M+ in product and innovation investments, reducing validation cycles by up to 70%, and building practices that improve speed, quality, and business impact.