TO DESIGN
IS TO BUILD.
AND BUILDING
IS HOW WE CREATE FUTURES.
Product and strategy leader with 10+ years of experience building digital ventures, platforms, and services at the intersection of UX, innovation, and business design — helping companies translate complex challenges into validated solutions.
He has led cross-functional teams through product discovery, MVP definition, and validation for companies like PicPay, Einstein Hospital, Santander, and Stocci. His work blends systems thinking with hands-on execution — helping teams turn complex problems into scalable product outcomes.
His hybrid background allows him to move fluidly between discovery, prototyping, and strategic execution — often acting as the connective tissue across disciplines.
Clients
Experience
Professional
STOCCI
Senior Product Manager
2024-2026
NO ONE DESIGN COMPANY
Head of Design
2023-2024
ACCENTURE SONG
Product Manager
2021-2023
D3
Product Owner
2019-2020
FJORD, part of Accenture
Service Designer
2017-2019
Digital Society
School Amsterdam
UX & Visual Designer
2016-2017
Education
PUC-RJ
BA Graphic design
2008-2013
What I do
Venture Building
Case Study
Systems Mapping
Product Visioning
Concept Validation
MVP Definition
Go-to-Market Strategy
Research
Benchmark analysis
Customer journey mapping
User behaviour analysis
Target group analysis
Trends & Foresight
Speculative design
Data analysis
Strategic Design
Service Blueprint
Ecosystem Maps
Design Research
Opportunity framing
Speculative design
Business Model Shift
Research reports
Digital design
UX/UI design
Interaction design
Digital prototyping
Information architecture
Brand portals
Brand Strategy
Brand architecture
Digital Strategy
Naming
Portfolio strategy
Brand Experience
Digital product design
Retail environments
Exhibitions/Events
Packaging Design
Service design
Application design
Brand Design
Visual identity
Verbal identity
Sound Identity
Brand guidelines
Mentoring
Talks or Workshops
Curriculum Toolkit
Career Guidance