Led the creation and validation of a personalized health platform using biomarker and AI insights, derisking the go to market strategy with a high user adoption intent

Design strategy to evolve an institution into a cultural ecosystem

Redesigned the onboarding experience for a new premium care service, delivering a pilot-ready solution aligned with clinical and business goals

Defined new customer segments and product opportunities through strategic research, resulting in a user-grounded portfolio roadmap

Turning home renovation into a guided, financially viable journey

Identified nine growth arenas beyond real estate financing through systems mapping and trend analysis, informing strategic bets with >R$19B market potential.