Alexandre Paranaguá
Product & Venture Design Leader
Projects
About
I’m currently open to remote opportunities in product leadership, strategy, or venture building.
Want to collaborate? let's make some magic
Designing a Continuous Onboarding Experience
Hospital Albert Einstein
Redesigned the onboarding experience for a new premium care service, delivering a pilot-ready solution aligned with clinical and business goals
Designing for Emerging Wealth
PicPay
Defined new customer segments and product opportunities through strategic research, resulting in a user-grounded portfolio roadmap
Housing Reimagined
Santander
Identified nine growth arenas beyond real estate financing through systems mapping and trend analysis, informing strategic bets with >R$19B market potential.
Bring Back the Connection
NoOne.is
Investigated the root causes of digital disconnection between people and services, resulting in a strategic framework that positioned No One as a reference in designing more intentional, trust-driven service experiences.
Beyond Banking
Accenture
Mapped 8 future opportunity arenas and 27 behavioral trends to guide financial services beyond traditional banking, shaping strategic direction for product innovation
A digital ritual for your home
Phai
Designed and launched the e-commerce platform for Phai, translating brand positioning into a seamless shopping experience that balanced aesthetics and usability
EDNA Personalized Longevity Platform
Stocci
Led the creation and validation of a personalized health platform using biomarker and AI insights, derisking the go to market strategy with a high user adoption intent
All projects
Venture Building
Strategic Design
Digital Design
Brand & Visual Identity
Mentoring
