Project Goal Design and develop Mesa’s digital products and define their go-to- market strategy Clients Core business • MESA creates a work experience to solve the world greatest challenges • Between 2012 and 2018 they have created 123 Mesa’s with clients such as Google, Facebook & AbInbev • Network of +1100 professionals Clients push to pivot • Opening their method in order to empower people to work as Mesa does; • Potentialize the assets of Mesa brand; • Create new revenue models that are highly profitable for Mesa and their network; Design & Delivery • Mesa.school a desktop and mobile 18 lessons course that would teach how to build a Mesa – frame a problem, write a mission statement & Leading the 5 days experience. • Mesa.Tool a react based iOS & android app that allows users to build and lead, after watching the course Key features included: - the complete to do list for building the experience - video assistant for framing the problem, writing the mission and pillars - synchronous collaborations, so leaders can share their mesa with other people and build it together - day by day Playbooks – videos, group organizations and deliverable lists. Impact Mesa.School Launch >1000courses sold Mesa.Tool beta launch 20 Mesas 1st month > U$63 Million Estimated 5 years Revenue