LVR Management
Client
Branding, Visual Identity
Services
2018
LVR, a rising electronic music agency, needed a visual system that reflected its underground ethos and growing cultural relevance — without falling into generic aesthetics often seen in the scene. OUTCOME I developed a modular identity system that balanced boldness with flexibility, enabling LVR to scale its brand presence across digital and physical touchpoints while staying true to its roots.
My Role Created the visual identity for LVR, an independent electronic music agency, blending cultural depth with a flexible design system suited for both digital and live performance contexts. I translated the agency’s sonic language and underground ethos into a brand system that could scale across formats and evolve with its roster and community.
My Approach: • Conceptualize – understand the key messages and essence of the project, what it represents and how it will interact with the public, to come up with graphic concepts for expression • Experiment – visual experimentation that represents possible concepts • Define – definition of the conceptual path that will follow • Multiply – unfolding of the central visual elements in all graphic applications that will be used to express this new identity. Outcome & Impact: We created an iconic identity that refers to classic techno elements through its colors, and following the concept of movement (Left><Right) that instigates the career movement of artists when working with LvR. The brand is rhythmic and at the same time has Leticia's personal (van) touch.
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